Personas explores the web for information and attempts to characterize the person: to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized as a DNA-like, colorful strip with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile.
Be sure to type in your own name in the online interface: is Personas able to analyze and represent your online identity in a sufficient way?
